Reports — Backslash

Future of Food Food isn’t just an industry. It’s a key ingredient in how we treat our planet, how we connect with one another, and how we honor our heritage. For businesses, this means the opportunities to create positive change are infi

Backslash - 7/5/23 Backslash - 7/5/23

From climate change to inequality, food is finding itself at the center of today’s most critical challenges. In this report, we unpack how businesses can—and must—create a brighter future through food.

$ED\GE: Can Tech Rewrite Its Wrongs? While technology has given us convenience, knowledge, connection, and opportunity, it increasingly seems determined to take our values and autonomy away. According to global Backslash research, less th$

Backslash - 10/26/22 Backslash - 10/26/22

According to global Backslash research, the majority (52%) of people are concerned about the direction new technology is headed. With techlash mounting, our latest 80+ page zine unpacks how businesses can get on the right side of tech’s history.

Future of Travel For decades, tourism has been defined by volume. But the days of limitless travel are behind us. To reset tourism the right way, businesses will need to trade mass-produced solutions for more intentional services. Respon

Backslash - 9/21/21 Backslash - 9/21/21

Between overcrowded tourist traps and jam-packed itineraries, travel is due for major reset. In this report, we outline why achieving better balance will require the industry to shift its focus from high volume to high value.

Future of Retail A new chapter of retail is upon us. As a category marked by excess refocuses on the essentials, we’ll take steps toward a healthier era of consumption. Download the report to learn how retailers might rewild our cities,

Backslash - 6/23/21 Backslash - 6/23/21

Explore four growth opportunities that answer on the biggest questions plaguing today's retailers—from how e-commerce will redefine the role of physical stores to how brands can tap into peer-to-peer marketplaces.

Future of Finance The pandemic put money matters center stage, forcing finance to take a louder and leading role in every industry and every household. But the old way will no longer cut it. As finance becomes increasingly human, values-

Backslash - 4/2/21 Backslash - 4/2/21

Backslash is proud to introduce ‘Future of,’ a report series that explores what will—and more importantly what should—come next in must-watch categories. First up: finance.

$ED\GE: Age of Wellness What is the next wave of wellness? At Backslash, we’ve been hard at work exploring that question. And we’re unpacking the $4.5 trillion dollar answer in our debut magazine, ED\GE. The zine explores wellness from e$

Backslash - 9/28/20 Backslash - 9/28/20

Our debut zine unpacks the cultural forces driving the $4.5 trillion dollar global wellness industry forward. Read it for a peek inside the next wave of wellness—from bug burgers to body hacking, financial therapy to sex as self-care.

Backslash - 4/1/20 Backslash - 4/1/20

What will the world look like post-pandemic? Using Edges as our guide, this series imagines how Covid will transform everything from how we spend to what we eat.

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Backslash - 2/24/20 Backslash - 2/24/20

The always-on is about to get some time off. In this essay, we unpack how a growing desire for absence and silence will change what we expect from the brands in our lives.

Get Mild The rite of passage for youth used to be about going wild. Today they “Get Mild.” In their free time, individuals embrace leisure defined by moderation, health, and relaxation. Here are four provocations on the new youth wellnes

Backslash - 1/27/20 Backslash - 1/27/20

The rite of passage for youth used to be about going wild. Today they “Get Mild.” Dive in to learn how moderation, health, and relaxation are redefining “cool” for the next generation.

Welcome to the age of work secularism Work defined us, but we’re losing our religion. “All hail, Work” has been the declaration of a decade. A cultural cry driven by “work-ism”— the belief that work isn’t a means to an end, but rather

Backslash - 12/9/19 Backslash - 12/9/19

Work once defined us, but we’re losing our religion. In this essay, we investigate three major pivots that will restructure the relationship between workers and employers for the better.

Alone Together: Companionship in a Solo World We’re more connected than ever, and yet media reports practically scream that we’ve never felt more alone. How can this be? And what exactly are we doing about it? Backslash dives deep into t

Backslash - 8/16/19 Backslash - 8/16/19

We’re more connected than ever, yet media reports practically scream that we’ve never been lonelier. Through a documentary, infographic, and essay, Backslash explores what being “alone” means today, and what it might mean for your brand’s future.

Backslash - 4/5/18 Backslash - 4/5/18

American activism is becoming increasingly mass, fluid, and multidimensional. To better understand this evolution, we conducted a nationwide behavioral study with Hall & Partners and interviewed Americans who represent different forms of everyday activism.