Culture After Covid: Convenience Economy

Edge Definition

We want it now. As people seek to fulfill their behavioral addictions, they increasingly rely on algorithms and smarter tech to not only deliver goods, services and entertainment in an instant, but to predict and send what we want before we even know what that is.

What will the Convenience Economy look like post-pandemic?

Welcome to Convenience Economy 2.0. An economy built on “me,” “more,” and “now” turns a new page. 

Convenience Economy 1.0 gave us what we wanted, when we wanted it—answering every one-click command and making up for our every complaint with more stuff. 

But COVID-19 woke us up to the realization that our demands don’t exist in a vacuum. And taught us that convenience comes at a high human and environmental cost. 

Post-pandemic, the Convenience Economy will grow a conscience. We’ll reconsider which trade-offs we’re willing to accept, and businesses will embrace transparency in order to win our trust. “Conscious-Convenience” will ask us to think twice before we sacrifice sustainability for savings; speed over ethics. It will invite us to care about the human workers who make our demands possible. 

The future of convenience won’t be a trade-off. It will deliver what’s good for the collective, good for the planet, and good for business. No compromise.